Eric Jepson, creative director

Born and raised in the Monterey Bay area, Eric Jepson’s love of fine arts and extensive experience in graphics enables him to create clean design that leaves a lasting impression. After earning a bachelor’s in design from Oregon State, Eric went to work as a designer for Nike Inc. in Beaverton. There, his work included packaging, identity systems, and trade and sales shows, and he was a design member of the team that developed the award-winning Nike 1998 World Cup Interactive Soccer Park in Paris. As a fine artist, Eric’s nature paintings have brought him honors in the prestigious U.S. Federal Duck Stamp competition.

Returning to the Salinas Valley because he tired of the Oregon rain, Eric and partner Lisa Davis founded Blu Creative based on the principle that designers exist for clients (not the other way around), and that for the client, design should be painless.

“When we design, we’re creating something bigger than all of us. We’re creating the imagery that will stand the test of time and make a client’s products and work instantly recognizable,” he said. “Design needs to create emotion with the target audience, because oftentimes, products sell by their design alone. Design is a powerful, powerful thing.”

Eric and his wife Molly have three daughters. Since his business partner also is a woman, this means Eric is hopelessly outnumbered wherever he goes.